01 · 9:16
01 · OPT Digital ad
The short-form ad, carrying the sales video's style into the feed.
Video editing, motion graphics & visual style
Content that looks as good as your offer.
I'm Mohamed. I help coaches, consultants and educators give their videos a clear, consistent visual style through editing and custom motion graphics. I also design supporting social media posts and thumbnails.
Selected work.
A selection of sales videos, ads and short-form edits.
01 · OPT Digital
Sales video + ad
- Type
- Long-form sales video and short-form ad
- Role
- Visual direction, edit, structure, pacing, motion graphics, sound design, colour and captions
Sales video · 16:9
The brief
OPT Digital had never had a sales video. They needed one that looked like it belonged to their brand from the first frame.
What I did
I built the video's visual direction from their website, using their colours and fonts to design every animation and graphic. Then I carried the same style into a short-form ad, so both pieces feel like one brand.
Creative decision
I used their existing colors and typography so the sales video, short-form ad and website would feel connected.
The style I built
02 · 9:16
02 · Talking-head short
Talking-head edit with pacing, captions and graphics built for the feed.
03 · 9:16
03 · Podcast clip
A podcast moment cut into a standalone short, with animations, b-roll and sound effects to keep it moving.
Plates 01 to 03 · What I do
A consistent look across your content.
We establish a visual direction that fits your brand, then carry it through the content you need.
Plate 01Step 1 · Start here
Visual direction
Colors, fonts, graphic layouts and animation choices shaped around your brand and the way you communicate. I can develop a new direction or work within the identity you already have.
Plate 02Follows your direction
Video editing & motion graphics
Long-form videos and short-form edits with clear structure, deliberate pacing, sound design and custom graphics that help explain your ideas.
Plate 03Agreed per project
Social media posts & thumbnails
Supporting post designs and YouTube thumbnails that fit alongside your videos. We agree on the formats and deliverables based on what you need.
What should the viewer notice first?
That question guides where I place text, when graphics appear and how the edit moves.
A
A · Readable
Make it readable.
Give viewers enough time and space to read while they listen.
B
B · Attention
Guide attention.
Use motion to introduce a point, show a connection or make an idea easier to follow.
C
C · Consistency
Keep it consistent.
Carry a familiar visual style across each piece of content.
How it works
Four steps · A single project or monthly
- 01
Share your content.
Send your channel, a recent video or a short project description.
- 02
Agree on the direction.
We confirm the scope, visual approach and delivery schedule.
- 03
Create and review.
I develop the content and we review it against the agreed brief.
- 04
Refine and deliver.
I make the agreed revisions and prepare the final files.
A single project
A sales video, a launch, or a batch of short-form edits.
An ongoing monthly partnership
An agreed set of videos and supporting content each month, built within your approved visual direction.
About
Job ticketNo. 2020
- Editing since
- 2020
- Previously
- Digital Content Officer, ICARDA
- Focus
- Talking-head content & motion graphics
I care about the small decisions.
I'm Mohamed El Sherief, a video editor and motion designer working with coaches, consultants and educators. I've been editing since 2020 and previously worked as a Digital Content Officer at ICARDA.
I spend time finding references and working through the details: whether a graphic is readable, whether an animation feels right, and whether the style suits the person and the message.
Premiere Pro, After Effects, DaVinci Resolve · Works remotely with clients worldwide
Questions, answered.
Projects are quoted based on scope, format and publishing frequency. Tell me what you publish and I'll recommend the most suitable starting point.
Timing depends on the length, format and amount of motion graphics. I'll confirm the schedule with you before we start.
We agree on the number of revision rounds before starting, based on the project. The quote will make clear what's included.
Your raw footage, any brand assets you already have, and a few videos you like the look of. If you don't have brand assets yet, that's what the visual direction is for.
Yes. If you already have colours and fonts, I build the video style around them rather than replacing them.
Contact
Tell me about your project.
Send me your channel, a sample video or a short description of what you need. I'll reply within 1–2 business days with a suggested next step.
Prefer email?
mohamed@mohamedelsherief.com
Currently taking on new monthly clients
Enquiry sent
Thanks, there.
Your enquiry is with me. I'll reply within 1–2 business days with a suggested next step. If you'd rather email directly, I'm at mohamed@mohamedelsherief.com.