Plate 01Step 1 · Start here
Visual direction
Before any editing, I build a short style sheet for your content: colours, fonts, layouts and motion, designed around you and the way you teach. You approve it, and everything else follows it.
Video, motion & visual style for expert-led creators
Content that looks as good as your offer.
I create a recognisable visual system for experts, educators and consultants, then carry it across videos, shorts, carousels and thumbnails, so everything you publish feels like one trusted brand.
Want your content to look like this?
Tell me about your projectPlates 01 to 03 · What I do
One style. Everywhere you post.
One person, one visual system, carried across your videos, carousels and thumbnails. Visual direction comes first; everything else follows it.
Plate 02Follows your system
Video editing & motion graphics
Long-form and short-form edits with clear structure, pacing and sound, and motion graphics that explain rather than decorate.
Plate 03Follows your system
Carousels & social graphics
Each video becomes carousels, posts and thumbnails in the same style, so one recording works everywhere you publish.
What should the viewer notice first?
Every edit starts with that question, so your viewer follows the idea, not the effects.
A
A · Readable
Make it readable.
Text is timed and placed so it reads while you talk.
B
B · Attention
Guide attention.
Motion introduces a point or connects two ideas. Nothing moves just because it can.
C
C · Consistency
Build consistency.
The same fonts, colours and motion in every piece, so people recognise you in the feed.
How it works
Four steps · A single project or monthly
- 01
Send me your content.
Your channel, a recent video, or raw footage.
- 02
We set your visual style.
I build your visual direction and you approve it.
- 03
I edit and deliver.
Videos, shorts and carousels, all in that style.
- 04
We review and refine.
We review the content together and refine what comes next.
A single project
A sales video, a launch, or a batch of shorts.
An ongoing monthly partnership
A consistent set of videos and supporting content each month, all built within your approved visual system.
Selected work.
A sales video and two shorts, each made with one clear idea in mind.
01 · OPT Digital
Sales video + ad
- Type
- Long-form sales video and short-form ad
- Role
- Visual direction, edit, structure, pacing, motion graphics, sound design, colour and captions
Sales video · 16:9
The brief
OPT Digital had never had a sales video. They needed one that looked like it belonged to their brand from the first frame.
What I did
I built the video's visual direction from their website, using their colours and fonts to design every animation and graphic. Then I carried the same style into a short-form ad, so both pieces feel like one brand.
Creative decision
Instead of bringing in a new look, I let their existing brand lead. A viewer who lands on their website after watching sees the same colours, type and feel, so the video and site build trust together.
The style I built
01 · 9:16
01 · OPT Digital ad
The short-form ad, carrying the sales video's style into the feed.
02 · 9:16
02 · Talking-head short
Talking-head edit with pacing, captions and graphics built for the feed.
03 · 9:16
03 · Podcast clip
A podcast moment cut into a standalone short, with animations, b-roll and sound effects to keep it moving.
Is this for you?
A good fit if
- +You publish regularly or are ready to start.
- +You want your expertise to look as considered as your offer.
- +You want one person to maintain the visual quality across your content.
- +You value consistency and clear communication.
Probably not a fit if
- ×You are choosing entirely on the lowest price.
- ×You want a different visual identity for every post.
- ×You need high-volume editing with no time for visual direction.
About
Job ticketNo. 2020
- Editing since
- 2020
- Previously
- Digital Content Officer, ICARDA
- Focus
- Talking-head content & motion graphics
I care about the small decisions.
I'm Mohamed El Sherief, a video editor and motion designer working with expert-led creators: coaches, consultants and educators. Before going independent, I was Digital Content Officer at ICARDA, where I turned complex expert material into content people could understand.
That is still the core of my work: making valuable ideas clear, watchable and recognisably yours. I define the visual direction before editing, so every decision, from typography to motion, supports the person and the message.
Premiere Pro, After Effects, DaVinci Resolve · Works remotely with clients worldwide
Questions, answered.
Projects are quoted based on scope, format and publishing frequency. Tell me what you publish and I'll recommend the most suitable starting point.
Shorts are delivered within 3 days. Long-form usually takes 3 to 5 days, depending on length and how much motion graphics it needs. If a project needs more time, I'll tell you before we start.
In our first month together, revisions are unlimited while we find your style. Once your style is set, each video includes one round of revisions.
Your raw footage, any brand assets you already have, and a few videos you like the look of. If you don't have brand assets yet, that's what the visual direction is for.
Yes. If you already have colours and fonts, I build the video style around them rather than replacing them.
Contact
Tell me what you're building.
Send me your channel, a sample video or a short description of what you publish. I'll review it and reply with a recommended starting point within 1 to 2 business days.
Prefer email?
mohamed@mohamedelsherief.com
Currently taking on new monthly clients
Enquiry ready
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Your enquiry has opened in your email app, ready to send. If nothing opened, email mohamed@mohamedelsherief.com and I'll reply within 1 to 2 business days.